Joining the Pitch for Nature
Business people know what financial capital is. And they’re talking more and more about human capital, too. But what about natural capital?
Natural capital is the value nature provides to business: the resources and services we get from ecosystems, like clean water and carbon sequestration. All companies rely on nature, yet few of them measure and report on natural capital.
How did we get on? This inspiring video, launched at the World Forum on Natural Capital, showcases the importance of the resources and services we get from ecosystems, like clean water and carbon sequestration.
Take a peek at Pitch for Nature and start thinking about what nature provides for your business!